Dhoni replacing Sachin!!

Most of the people think that the celebs dont use the product's they promote....
Brand Sachin is 'a bit tired with no energy and excitement' say ad gurus. Pepsi is just one more brand to have dropped Sachin as its brand ambassador. Others to have skipped master blaster are Fiat, TVS and Airtel. Going by the profiles of what he still endorses (Adidas, Aviva, Britannia, Boost, Canon and Visa) his brand persona could at best be down and certainly not out. Interestingly about 78 per cent of the people surveyed think quality is the most important factor in buying a product, 9 per cent are led by the price and a meagre 3 per cent consider celebrity as the most important factor..
Mahendra Singh Dhoni, the captain in limited-overs cricket, has quickly emerged as an alternative to Sachin. Equally quickly, his fee is believed to have caught up with Sachin's, if not surpassed already. It won't decline in a hurry as other variables kick in. For instance, Dhoni made Rs 6 crore for just over six weeks of Indian Premier League. He might think of that as a new benchmark for annual endorsement fees.Seth expresses the hope that Sachin's travails will mark the onset of sanity in celebrity-related advertising in India, which, as shown by survey after survey, is not as effective as it was first thought to be.